QWhat Is An Affinity Credit Card?
AAn affinity credit card carries the logo of an organization in addition to the emblem of the card. It is typically a Visa or MasterCard. Card users receive some sort of benefit by using the card-- frequent flyer miles or points toward merchandise in a catalog. The organization solicits all its members to get cards, with the idea of keeping their name in front of the card user and, hopefully, keeping the card user loyal to them for future purchases. In addition to establishing brand loyalty, the organization receives some financial incentive-- a fraction of the annual fee or the finance charge, or some small amount per transaction, or a combination of the two-- from the credit card company. Seldom does the organization get much money out of it. Most of the profits go to the card issuer. The credit card company gets more of their cards into customers hands. Everybody wins.