Business and Personal Finance Dictionary

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• DO NOT REDUCE (DNR)
  
  Stipulation added to a buy or sell order instructing a broker not to decrease the limit, stop, or stop-limit price orders by the amount of the cash dividend on the ex-dividend date. When a stock goes ex-dividend, its price is usually reduced by the amount of the dividend. A do not reduce order tells the broker to ignore these fluctuations and keep the order at the specified price.
  
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