Business and Personal Finance Dictionary

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 

• BRAND IMAGE - the view held by consumers about a particular brand of good or service. The stronger the ...
  
  
• BRAND LOYALTY - a situation when a consumer is reluctant to switch from consumption of a favored good. ...
  
  
• BRAND NAME - a name given to a product or service.
  
  
• BREACH - A violation of any legal obligation.
  
  
• BREACH (OF CONTRACT) - A failure to meet one's obligations, whether under a contract or otherwise. A br...
  
  
• BREACH OF CONTRACT - Violation of any of the terms or conditions of a contract without legal excuse; de...
  
  
• BREACH OF COVENANT - Violation of a promise made in a contract or property deed.
  
  
• BREACH OF WARRANTY - A determination that a seller cannot pass clear title of property to a buyer.
  
  
• BREADTH - This is one of those technical terms you hear in a trading room. It simply demonstrates how b...
  
  
• BREADTH OF THE MARKET - In the context of general equities, percentage of stocks participating in a par...