Business and Personal Finance Dictionary

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• REPUTATION RISK
  
  One of nine risks defined by the OCC and one of six risks defined by the Federal Reserve. The risk to earnings or capital arising from the possibility that negative publicity regarding the institution’s business practices, whether true or not, will cause a decline in its customer base, costly litigation, or revenue reductions. The Federal Reserve and the OCC define reputation risk in almost exactly the same way.
  
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