Business and Personal Finance Dictionary

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• SOFT MARKET
  
  A soft market, also known as a buyer's market, is one in which supply exceeds demand. In the financial world, the term often refers to a time in which there are more stocks or bonds for sale than there are customers eager to buy them. The lack of interest creates a wide spread, or gap, between the prices being asked for securities and the prices being bid. As a result, trading is often sluggish.
  
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